Key Deliverables:
Content Creation
Paid Media Management
Brand Partnerships
UGC & Influencer Campaigns
Brand Management
We partnered with Subtle Bodies with a clear objective. Build brand visibility with intention and drive measurable growth while staying aligned with their ritual driven philosophy. We restructured their social and paid strategy, implemented UGC and influencer frameworks, refined content pillars around education and ritual, and refreshed creative to better connect with their audience. The result was increased brand visibility, stronger audience engagement, improved campaign performance, and a structured foundation built for long term growth.
Header Image provided by Subtle Bodies
We led a creative refresh rooted in ritualistic beauty, establishing a refined art direction that blended product texture, atmospheric storytelling, and educational mix media content. These updated assets were rolled out across email, social, and web to create a cohesive visual system that strengthened brand recognition and engagement.
Content Creation
Paid Media Management
We took over Subtle Bodies’ paid strategy during the brand’s most critical revenue period, November, leading into Black Friday and Cyber Monday. We restructured the account, prioritized high intent traffic, and refined targeting while developing a holiday offer strategy designed to convert. Creative was refreshed with digitally native UGC and elevated art direction to better resonate with customers during peak buying season. The result was a high five figure sales month, marking the highest revenue month for Subtle Bodies to date.
3.5x
Return on Ad Spend (ROAS)
Reduction in CAC (Customer Acquisition Cost)
50%
3x
Sales in Q4
(November - Highest Sales Month)
We commissioned branded UGC from creators to produce content that felt native, credible, and aligned with Subtle Bodies’ ritual driven philosophy. In parallel, we launched a structured influencer program focused on cross promotion with like minded voices in the wellness space, including actresses, estheticians, and skincare advocates. This approach expanded brand reach, strengthened trust through third party validation, and introduced Subtle Bodies to new, highly aligned audiences.
UGC & Influencer Campaigns
We brought the Subtle Bodies philosophy into the real world by hosting a live studio event with a Pilates instructor, integrating Synergy Mist directly into the workout experience. Guests were able to feel the rehydrating and barrier strengthening benefits in real time, making the product part of their wellness ritual rather than just something they saw online.
Brand Partnerships
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